soigneur

Ella presents Soigneur Féminin, a luxury riding escape

Dear Ella readers, We are super excited to announce that we’ve joined forces with Soigneur to bring you a luxury riding escape this November in beautiful Victoria, Australia. Specifically designed to celebrate the beauty of women’s cycling on the road less ridden, this is a fully supported, all-inclusive event with luxury accommodation, scenic 100-kilometre rides, massages, good […]

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What I learned by playing soigneur for a week

I really didn’t want to race Cascade Cycling Classic this year. Don’t get me wrong, it’s a fantastic race. Held in and around beautiful Bend, Oregon, this event is the longest running stage race in North America and a favorite for American domestic pro teams. It’s beautiful but also hot and very hilly, and after […]

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Falls Creek Soigneur Spring

We’re in the depths of winter here in Australia and during this time I always find it helpful to start putting some stakes in the sand to have things to look forward to this spring. One of those things I’m excited about is a trip we’ve organised with Soigneur in November to Falls Creek in […]

The road less ridden

Over the weekend I was asked to join Soigneur on one of their weekend getaways. I’ve barely had a chance to ride my bike in the last few months so I jumped at the opportunity to do nothing except hang out with the boys and ride my bike for two solid days.

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Sunrise to Sunset - Joachim the GreenEDGE Soigneur

An entertaining look at the day in the life of a GreenEDGE soigneur Joachim Schoonacker from yesterday’s La Flèche Wallonne…

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The Soigneur Diaries

A day in the life with the HTC-Highroad Team Soigneurs. Filmed in France & Belgium during the Spring Classics and the 2011 TdF, and in California during the ATOC. If you ever thought being a pro cyclist was tough, take a look at what it takes to care for one! They’re a special breed…

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