Giant
Interview with LIV creator, Bonnie Tu
October 14, 2014
Last week we had the opportunity to sit down with Giant Bicycle’s Chief Financial Officer and creator of their women’s specific LIV brand, Bonnie Tu. In this interview, Bonnie speaks about how LIV began, the importance of separating the brand from Giant, and the differences between how they speak to their male and female customers.
Bikes of Le Tour: Marcel Kittel’s yellow Giant Propel
July 7, 2014
by Dave Everett Sponsors love to get as much coverage as possible throughout the biggest cycle race of the year — its a prime platform to gain huge amounts of publicity, from sending riders out on long range breakaways that will get good air time but ultimately fail to stay the distance, to simply supplying […]
Renshaw’s Transition Year
February 7, 2012
It’s no secret that I’m a big fan of Mark Renshaw. Not only for his talents on the bike that has brought us so many exciting moments, but he’s also an extremely nice and humble bloke. When I speak with him I can tell that he’s just as much of a fan of the sport […]