The Week in Bike #43 - Product Is as Product Does

Don’t get him wrong—Cosmo loves to complain about cycling TV coverage. But with teams, organizers, sponsors, and even sometimes the media failing to create a quality product, could cycling’s current televised incarnation be exactly what the sport deserves?

We hope you enjoy Cosmo Catalano’s latest episode of The Week in Bike.

Tags: bpost bank trofee, cycling television coverage, kevin pauwels, koppenbergcross, media, Sanne Cant, sophie de boer, superprestige, Sven Nys, Television, The Week in Bike, twib, video production, wout van art, zonhoven

Grego

Cosmo and CyclingTips FTW! The combo move of Stokes’ investigative journalism and Catalano’s snarky^2 publicising is a fantastic sho-ryu-ken to the gut of toe-the-line “cycling news”!
Robert Merkel

I’d just like to pick up a point Cosmo makes on sponsorship, where he wonders whether winning is “effectively irrelevant” to sponsors.

I think Jonathan Vaughters has previously said something very like this - that winning is a whole lot less important to sponsors than riders and teams often assume.

It’s also very obvious in motorsport, where former champion drivers past their prime keep on getting drives over faster but less well-known alternatives (Russell Ingall, I’m looking at you).