Interview with LIV creator, Bonnie Tu

Last week we had the opportunity to sit down with Giant Bicycle’s Chief Financial Officer and creator of their women’s specific LIV brand, Bonnie Tu.

In this interview, Bonnie speaks about how LIV began, the importance of separating the brand from Giant, and the differences between how they speak to their male and female customers.

Tags: Giant, LIV

Rowena

That’s exactly how I would describe the women’s market, she’s incredibly smart, thanks for putting this together.
Al

Great interview. I’m a bloke and I reckon that’s true, we tend to copy how the racers look. Before we even segue into apparel, think about how too many of us end up with slammed stems and bikes too small for ourselves.

Glad to see that someone has identified this chasm in thinking and sought to produce a line of women’s apparel for women.