‘The bike is a simple thing to enjoy’ – a chat with framebuilding pioneer Tom Ritchey

Cycling is full of iconic brands and iconic figures — people and companies that have helped shape, mould and physically weld the industry into what it is today. Some have morphed into huge goliaths with their original founders selling up and moving on. Others have stuck to their guns, often staying small, producing products that […]


Ella Picks: Women’s cycling content we loved this week

In this week’s internet roundup we have some heavily discussed topics like race radios, car-bike collisions and whether or not there should be gendered products. Meanwhile we’re applauding Rwanda’s Jeanne D’Arc Girubuntu appearance (and consequent media attention) as well as Kris Auer’s push for equal prize money in cyclocross. And of course, we’ve got plenty of videos, […]


Lowering the GST threshold – what 10% means to the Australian bicycle industry

As things stand in Australia, imports valued at less than $1,000 are currently exempt from the country’s 10% goods and services tax (GST). But late last month, federal treasurer Joe Hockey announced a plan to remove that exemption by July 1, 2017. Consumers and retailers around the country will be affected by this change, including […]


Building better bike shops to grow women’s cycling

I love some of my local bike shops, from the slick neatly arranged ones with coffee bars and regular women’s rides to the one where you have to weave through chaotically arranged bikes to get in but are greeted with some interesting new tale every time. They are friendly and feel welcoming and I love […]


Pedla – more than another hipster brand

Unlike 10 years ago when the only cycling apparel you could find at bike shops was shop kit or replica team kit, there are now a plethora of start-ups who see the potential in launching a brand. With the ease of creating custom kit these days, almost anyone can delve into making their own kit […]


BikeBug: How one Aussie bike shop is competing against the big brands

It’s no secret that many local bike shops in Australia are struggling to make ends meet. Last month one of Sydney’s largest bike shops closed their doors owing half a million dollars to creditors. On the opposite end of the spectrum, brothers Frank and Rocky Fortuna have built their BikeBug brand to be a success […]


Local charities partner with online retailers but face industry fall-out

The local bike shop (LBS) vs online retailers debate isn’t new. It’s been common knowledge for years that consumers can get cycling-related products much cheaper online than in store, but local retailers often claim that overseas retailers have an unfair advantage and that they are killing the local cycling industry. While retailers have had to […]


Strava – From the Beginning

Thoroughout the past two years I’ve been a keen Strava user and have been watching the company grow at a tremendous rate. I’ve always been interested about their backstory, their business model, and their way forward. Last week I spoke with Strava’s co-founder and CEO, Michael Horvath, to find out the answers to all these […]