Wheelworks is a New Zealand shop devoted to custom-built wheelsets. The majority of their customers come from outside of NZ to take advantage of their bespoke service. They provided CyclingTips with two wheelsets to review to highlight the advantages of going custom. Here’s CTech Editor Matt Wikstrom’s review.
Once upon a time, bike shops had to build the wheels for all their road bikes. Now custom-built wheels seem exotic and wheel-building is in danger of becoming a dying art. Regardless, there are several good reasons to go custom for your next wheelset.